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Blog Fundamentals

A learn-at-your-own-pace, 10 segment online video course designed for photographers

I have been blogging since 2007, when I started I photography business. I speak from experience when I tell you that there are major benefits to blogging. Benefits that will affect your bottom line, your company's exposure and overall ranking with search engines. Truth is, if you're not currently blogging, you're hurting your business. If you have a stale, outdated blog, you're basically telling potential customers that you're not in-demand (no matter how busy you might actually be) or no longer in business. Going months (or years) without fresh content will give off the impression that you have nothing to share and nothing to show.

What is your blog currently saying about you?

My goal with BLOG FUNDAMENTALS is to take the process of blogging down the basics and help overcome any obstacles standing in your way. While blogging does take dedication and work, it can also be very fun and rewarding! I am so excited to share my experience, insight and approach to blogging with you! I will take you through the entire process from which plugins to utilize, how to structure a blog post, how to properly prep your images, defining your voice and style, ways to market your blog and so much more!


Your Instructor


Holli True
Holli True

Holli True is a high school senior portrait photographer based in Eugene, Oregon. She has specialized in seniors for over seven years, building a genuine brand on the foundation of Young & Free. As industry educator, Holli loves nothing more than connecting with other photographers from all over the world, sharing her passion and simplistic approach to senior photography and business. She hosts multiple sold-out workshops in Oregon each year and speaks at well-known photography conferences around the US, including Click Away and Conference 12. She offers a variety of online learning opportunities with an Online Workshop (Photographing High School Seniors) and Breakout (The Beauty of Simplicity) with Clickin Moms, as well as through her online community, Holli True Education.


Course Curriculum


  Lesson 1: THE BASICS
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  Lesson 2: DEFINE YOUR READER
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  Lesson 3: BLOGGING WITH PURPOSE
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  Lesson 4: BOTS, SEO & PINS, OH MY!
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  Lesson 5: CONTENT, CONTENT, CONTENT
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  Lesson 6: MAINTAIN CONSISTENCY
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  Lesson 7: DEVELOP YOUR VOICE
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  Lesson 8: CREATE A BLOG CALENDAR
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  Lesson 9: SOCIAL MEDIA
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  Lesson 10: BRANDING
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Frequently Asked Questions


When does the course start and finish?
The course starts on August 16, 2017 and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!